Tuesday, November 15, 2011

TOP 5

TOP 5 PIECES 
(CURRENTLY)




MAIN FOCUS:  BRANDING
IMPORTANT:  COHESIVENESS / RESONANCE / ARTICULATION / PRESENTING 




UNITED REBRAND


THIS PIECE ALLOWED ME TO EXPLORE:
my branding skills of a corporate identity.

REQUIREMENTS:
research, cohesive multi-facetted components (ads, brochure, plane decal, and web)     

ALIGNS WITH MAIN FOCUS BECAUSE:
Its exactly what I want to do for a living.

EXTRA:
Practiced presenting piece to established designers on three separate occasions.


HLN CAMPAIGN







THIS PIECE ALLOWED ME TO EXPLORE:
working in a group, interactive design, and campaigning

REQUIREMENTS:
research, cohesive multi-facetted components (campaign elements), 
communication skills, presentation skills      

ALIGNS WITH MAIN FOCUS BECAUSE:
my partner Jono and I took existing elements and reworked them to create a not only unique campaign, but one that resonated with the established brand

EXTRA:
Practiced presenting piece to Scott S. and colleagues at HLN



MODA CAMPAIGN





THIS PIECE ALLOWED ME TO EXPLORE:
campaigning, presenting, and logo design

REQUIREMENTS:
research, cohesive multi-facetted components (campaign elements), 
communication skills, presentation skills      

ALIGNS WITH MAIN FOCUS BECAUSE:
this project had me create a sub-logo that wouldn't overpower the MODA logo, but rather complement it

EXTRA:
Practiced presenting piece to Brenda G, executive director, and colleagues at the MODA





DUNNY CATALOG








THIS PIECE ALLOWED ME TO EXPLORE:
booklet design, photography, and vector art design

REQUIREMENTS:
composition, InDesign skills, brand building 

ALIGNS WITH MAIN FOCUS BECAUSE:
this project gave me a chance to create a piece that builds on the Kidrobot brand, but also resonates with any the main target (collectors)

EXTRA:
great insight into printing booklets 



STANLEY KUBRICK BOX SET








THIS PIECE ALLOWED ME TO EXPLORE:
specialty piece design, mock up design, and typography 

REQUIREMENTS:
research, composition, mock up skills

ALIGNS WITH MAIN FOCUS BECAUSE:
it gaves me a chance to create a piece that creates hype about a product that has been on the market for many years

EXTRA:
insight into other mediums such as screen printing and cd printing; 
won GRD USA design award

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