Tuesday, December 6, 2011
Monday, November 21, 2011
Anti-Bullying Ideas
I'm making a kinetic type piece for an anti bullying campaign.
Here are a few examples of what I'm thinking.
Tuesday, November 15, 2011
TOP 5
TOP 5 PIECES
(CURRENTLY)
MAIN FOCUS: BRANDING
IMPORTANT: COHESIVENESS / RESONANCE / ARTICULATION / PRESENTING
UNITED REBRAND
THIS PIECE ALLOWED ME TO EXPLORE:
my branding skills of a corporate identity.
REQUIREMENTS:
research, cohesive multi-facetted components (ads, brochure, plane decal, and web)
ALIGNS WITH MAIN FOCUS BECAUSE:
Its exactly what I want to do for a living.
EXTRA:
Practiced presenting piece to established designers on three separate occasions.
HLN CAMPAIGN
THIS PIECE ALLOWED ME TO EXPLORE:
working in a group, interactive design, and campaigning
REQUIREMENTS:
research, cohesive multi-facetted components (campaign elements),
communication skills, presentation skills
ALIGNS WITH MAIN FOCUS BECAUSE:
my partner Jono and I took existing elements and reworked them to create a not only unique campaign, but one that resonated with the established brand
EXTRA:
Practiced presenting piece to Scott S. and colleagues at HLN
MODA CAMPAIGN
THIS PIECE ALLOWED ME TO EXPLORE:
campaigning, presenting, and logo design
REQUIREMENTS:
research, cohesive multi-facetted components (campaign elements),
communication skills, presentation skills
ALIGNS WITH MAIN FOCUS BECAUSE:
this project had me create a sub-logo that wouldn't overpower the MODA logo, but rather complement it
EXTRA:
Practiced presenting piece to Brenda G, executive director, and colleagues at the MODA
DUNNY CATALOG
THIS PIECE ALLOWED ME TO EXPLORE:
booklet design, photography, and vector art design
REQUIREMENTS:
composition, InDesign skills, brand building
ALIGNS WITH MAIN FOCUS BECAUSE:
this project gave me a chance to create a piece that builds on the Kidrobot brand, but also resonates with any the main target (collectors)
EXTRA:
great insight into printing booklets
STANLEY KUBRICK BOX SET
THIS PIECE ALLOWED ME TO EXPLORE:
specialty piece design, mock up design, and typography
REQUIREMENTS:
research, composition, mock up skills
ALIGNS WITH MAIN FOCUS BECAUSE:
it gaves me a chance to create a piece that creates hype about a product that has been on the market for many years
EXTRA:
insight into other mediums such as screen printing and cd printing;
won GRD USA design award
Monday, September 5, 2011
9/11- Remembrance Poster
Lucas Alvarez
The two columns in the center serve two purposes.
1. To represent the twin towers
2. as the pause symbol
The billowing smoke in the background represents the emergency
and chaos of the tragedy on 9/11.
Wednesday, August 31, 2011
Good Commercials
Really clever and funny!
The treatment of there logo ties really well into there new commercials.
This commercial doesn't show it off as well as new ones do, but you can see
the logo treatment all the same.
Another funny Ad executed well.
Monday, August 29, 2011
Sunday, August 28, 2011
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